Location: Morgan & Mees, Rotterdam
Level: ALL LEVELS
Are you ready to take your personal brand or salon to the next level? In this masterclass Bianca van Zwieten shows how she built KURO into a strong, recognizable brand in a remarkably short time, and why branding makes all the difference for every salon: clients choose people, not price lists.
We dive into the leading trends in hairstyling, the changes in our industry and the buying behavior of today's client: which challenges are ahead, and which opportunities can your salon claim? Using the KURO method you learn to read culture, select trends, translate your identity into form and take a position where others don't stand.
In the Branding & AI workshop you then get to work on your own salon's brand and discover how to use AI smartly in your daily business. You leave with the start of your own brand: who you are, who you serve and a single line that positions you. No gatekeeping: transparency is the future.
For top stylists, salon managers, business owners and freelancers who want to future-proof their salon. Whether you lead a team or work independently: everyone who wants to build their own brand is welcome.
NOV 9 2026
Morgan & Mees, Rotterdam
ALL LEVELS
Morning · Where a brand comes from · Reading culture and selecting trends: what is shifting around your clients, which trends to adopt and which to ignore, and the start of your own brand foundation: who am I, who do I serve, what do I stand for. Afternoon · Making it real · The Branding & AI workshop: translating your identity into something visible and felt, using AI smartly in your daily business, and closing with your own positioning line.
10.00 - 16.00
More than twenty years of experience in editorial work, salon management and education. Hairdresser of the Year, international session stylist and featured in Vogue, Harper's Bazaar and ELLE. Bianca trains in editorial hair, dry cutting and salon branding. Her mission: to bridge the world of high fashion and hairstyling.
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