Location: Morgan & Mees, Rotterdam
Level: ALL LEVELS
Highlights
• With Branding & AI workshop!
Are you ready to take your personal brand or salon to the next level? In this masterclass Bianca van Zwieten shows how she built KURO into a strong, recognizable brand in a remarkably short time, and why branding makes all the difference for every salon: clients choose people, not price lists.
We dive into the leading trends in hairstyling, the changes in our industry and the buying behavior of today's client: which challenges are ahead, and which opportunities can your salon claim? Using the KURO method you learn to read culture, select trends, translate your identity into form and take a position where others don't stand.
In the Branding & AI workshop you then get to work on your own salon's brand and discover how to use AI smartly in your daily business. You leave with the start of your own brand: who you are, who you serve and a single line that positions you. No gatekeeping: transparency is the future.
For top stylists, salon managers, business owners and freelancers who want to future-proof their salon. Whether you lead a team or work independently: everyone who wants to build their own brand is welcome.
NOV 9 2026
Morgan & Mees, Rotterdam
ALL LEVELS
With Branding & AI workshop!
Morning · Where a brand comes from · Reading culture and selecting trends: what is shifting around your clients, which trends to adopt and which to ignore, and the start of your own brand foundation: who am I, who do I serve, what do I stand for. Afternoon · Making it real · The Branding & AI workshop: translating your identity into something visible and felt, using AI smartly in your daily business, and closing with your own positioning line.
10.00 - 16.00
BLACK HAIR
A two-day masterclass by black hair specialist Felitia Grace: learn all the fundamentals, skills and ins and outs of black hairstyling, for the salon, on set and backstage. Unique in the Netherlands!
BLACK HAIR
Book the masterclasses The Base & Creative Black Hair Styling together for the full Black Hair Masterclass experience with Felitia Grace.
BLACK HAIR
A one-day advanced masterclass by black hair specialist Felitia Grace: editorial styling, avant-garde hair and high-impact looks for fashion, red carpet and celebrity work. Translate black hair techniques into bold, polished signature looks.
EDITORIAL
Two days of editorial hair: develop a concept, find your own aesthetic and create a look on your own model at a live photoshoot in Amsterdam, published in a KURO-curated online magazine. Led by Wiardi Koopmeiners.